OUR MISSION
“A Beautiful Reaction seeks to bring high quality, consistent results to the salon industry through interactive systems of education to our clients, exceptional guest experience, recognizable core values, and non-toxic products and services.”
OUR VISION
“To grow, cultivate and produce leaders in our company and industry. Paying forward our knowledge to the next new stylist, all while holding ourselves accountable and to a higher level of integrity with a cohesive, thriving and passionate culture.”
Our Five Pillars of Proof
Educated Client
Team driven
Exceed Expectations
Consistent Results
Beautiful Hair
We are a non-toxic salon that provides:
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An alternative option to the traditional salon services including ammonia and PPD free hair color, as well as incorporating essential oils, PETA certified and plant based consumer/stylist products.
We are the first in Idaho to carry/introduce a cutting edge new line based out of Australia called Mr.Smith. (Silicone, paraben, sulfate free and peta approved)
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We are an education based salon working collectively as a team with quarterly education classes for stylists in our salon which we call “BRe University”
We believe culture and team work are a priority at BRe! Each stylist that starts with us, goes through our assistant training program, learning from our more experienced stylists. We want our clients to know us collectively!
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We want to set ourselves apart by what we call the “BRe Experience.” That means from educating our clients about the chemistry in our consultations, customized, transparent appointments built around your desires and budget, to the scalp massage at the bowl, and personalized follow up from our guest relations department guaranteeing our work.
ABOUT THE OWNER:
I (Kelsey Crawford) always grew up knowing I wanted to teach and I loved to do hair!. Then it came together. I’ve been in the industry for about 13+ years in the Treasure Valley. I love paying it forward to other stylists and witnessing their lightbulb moment. That’s the rewarding part of teaching and mentoring!
I also love all things personal development and leadership! Each day my goal is to be better then yesterday and the one before that! Leading a team is a great responsibility, one that I feel so blessed to carry. Being the best version of myself is a daily adventure that is always changing with no end and I love that challenge!
“Im in the business of people, hair is just the by product.” -KC
Several years ago I became very ill, to the point I re-evaluated everything in my life, almost walking away from my passion. Instead I refused and found a way to make it a cleaner, safer, less harmful experience not only for myself but the client. In doing this a new business model came forth, new vision, and a new name:
